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For more on how to customize your resume for the right job, read here. Job seekers often omit quantifiables that would substantiate claims about their skills and accomplishments. Quantifiables are translated in different ways for different job roles. A sales function is easy to quantify, Burdan said, because you can use numbers or percentages to reflect your increased sales or increased domination of a given market.

Likewise, with marketing, a resume can list specific product launches. CPAs can point to specific processes made more efficient and to specific amounts of money saved, Burdan suggested. IT professionals can list expertise with specific software packages and applications, as well as successful deployments and business-cost savings due to technology enhancements.

Operations professionals can talk about cost controls and productivity increases. Use verbs instead of sentence fragments that omit them. Your resume will be more action-oriented and dynamic. Mix up your verbs.

People often split hairs over the least important things, such as mulling over what the most effective font is, Burdan said. They also mix up fonts, particularly when cutting and pasting material from Web sites, and then neglect to make the pasted-in material the same font as the rest of the resume. When it comes to fonts, Burdan advises clients not to go crazy.

Stick with the tried and true: Times Roman, Garamond and Tacoma are all safe choices. Proofread to make sure fonts are consistent throughout. For more on how to format your resume, read here. Readers will either be attracted or repulsed by your resume. On top of that is the technical reason for keeping photos off a resume: Namely, graphics files tend to choke applicant tracking system software.

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